Marketing & more. Read about the ideas, brands, and people I’m inspired by today.
My most recent stories
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The future of Brand Experience (BX)
Brand is becoming its own discipline: Brand Experience (BX). Learn what this looks like for forward-thinking, disruptive companies
What are Buffer’s competitors, er, alternatives?
Customers think about alternatives — not just competitors — when it comes to your product’s solution.
What does an Audience Marketer do? (And why we're hiring one at Buffer)
We’re shifting from a channel focus (social media, paid ads) to an outcome focus (audience building).
How disruption happens —and what you can do about it
If you're an established business that fears disruption -- or a new business that craves it -- is it even possible to know how disruption works?
What is a growth MOAT, and does Buffer have one?
Learn how the MOAT framework helps you understand product-led growth through your market strategy, competition, pricing, and time-to-value.
Best of 2019.
Books, podcasts, movies, games: Here's everything I enjoyed most in 2019. What things made your list?
All About Digitally-Native, Vertical Brands (DNVBs)
Get to know how DNVBs are shaping the modern economy. Learn how they sell, who they serve, and what makes them tick.
Social Media Predictions for 2020
A look at where social media may be headed in 2020 and beyond