about me

Marketer and storyteller based in Boise, Idaho. Currently building Bonfire.

I caught my first break at Vox Media, when my blog community got acquired and joined the Vox family. I caught my second break at Buffer, where I was lucky to join early (marketer #2!) and basically build a brand, content, and PLG marketing machine from the ground up. From Buffer, I went to Oyster, where I led the marketing team as we scaled from Series A to tech unicorn 🦄 in 18 months based on the strength of our brand.

Now I’m helping brands and marketers in a whole new way, through Bonfire, a business I’ve co-founded with Shannon Deep. We do brand strategy for startups, and we run a learning community for creative marketers. (But that’s just scratching the surface of where we want to go long-term!)

Where I’ve worked

Vox
Buffer
Oyster
Bonfire (currently!)